Singapore Mobile Operator M1 Launches English Premiership League Football SMS and WAP Games Powered by airG
English Premiership Football Now Available on Mobile
VANCOUVER, B.C. - March 2004 - airG , the fastest growing global player in mobile entertainment products announced today an agreement with Singapore Mobile Operator M1 to launch new football SMS and WAP games through M1's MiWorld mobile entertainment services portal. airG powers the service, providing a trivia application on both SMS and WAP platforms.
"SMS and WAP are proving to be two of the most popular channels mobile subscribers are using to play games," comments Frederick Ghahramani, Director. "Bringing a recognised brand like English Premiership League Football from the offline world to the mobile channel presents an excellent opportunity to generate subscriber loyalty through new cross promotion and marketing opportunities."
Through airG and M1 working together, the service has the ability to reach a grater number of mobile subscribers in the way they prefer, as SMS and WAP can be used on virtually any mobile handset.
Ghahramani says "SMS and WAP games present an exciting new business opportunity for mobile operators looking to boost revenues, differentiate themselves, increase customer loyalty and capture recurring traffic revenues."
M1 acquired an exclusive license to distribute English Premiership League Football content via mobile. In May 2004 it launched a 'Win a trip to Trafalgar , England ' English Premiership League trivia competition.
About airG
airG powers mobile communities and wireless social networking. The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, Cingular, Virgin Mobile, Orange and MTV Asia. airG ’s mobile community has more than seven million registered users worldwide and is available on more than 85 mobile operators. Based in Vancouver, Canada, the company also has offices in the UK and Australia. www.airg.com
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Allison Webb
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