Vancouver, B.C. - January 25, 2005 --- The next time someone in Canada downloads a new game onto their cell phone, it may be one of the games created by four students in Seneca's Computer Programming and Analysis and Gaming programs. The mobile games they created as part of the airG and Seneca College Mobile Entertainment Development Competition are going to market.

airG, an innovative supplier of advanced multiplayer mobile entertainment products partnered with Seneca to host the Mobile Entertainment Development Competition, in which ten student teams completed the design and implementation of an original entertainment application.

The games - judged by members of the mobile technology and academic fields on originality, commercial feasibility, appearance and how well they play - were created with the goal of winning an exclusive launch on Bell Mobility, Canada's leading cellular carrier, scheduled in the coming weeks. The winning entry, Fast Food, created by game designer/artist David Cheung and coder Justin Sawchuk, is a game in which players are required to "eat" the food icons that pop up before time runs out.

"My idea was to develop a game that was addictive - so I concentrated on the game play and then the visuals came afterwards," said David Cheung. "Now whether it will be for a few minutes on the subway or for a couple of hours at home, I'm excited that Fast Food will have the chance to bring a bit of fun into people's lives."

"airG congratulates the talented winners of the Mobile Entertainment Development Competition 2004," comments Frederick Ghahramani, Director, airG. "Despite fierce competition among the ten teams, the polished graphics and depth of play of the two winning submissions surpassed our expectations, and have given us an insight into the immense talent of the 'up and comers' from Seneca and into Canada's mobile entertainment and gaming developer community. airG is thrilled to help put the winning applications in the hands of Canadian consumers through Bell Mobility, which will be adding Fast Food and Mental Blox to its mobile entertainment offering in early 2005."

Second place went to Mental Blox, created by game designer/artist Dave Daniels and coder Carlos DaCosta. Mental Blox features 20 Blox, 4 sides each, and a race against the clock to match all the Blox in one addictive game of hand-eye-mind coordination.

"The competition gave us the real world experience of creating a game: how it functions, how it plays and how it looks," said Dave Daniels.

About airG

airG powers mobile communities and wireless social networking. The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, Cingular, Virgin Mobile, Orange and MTV Asia. airG's mobile community has more than seven million registered users worldwide and is available on more than 85 mobile operators. Based in Vancouver, Canada, the company also has offices in the UK and Australia. www.airG.com

Media Contact:

Allison Webb
airG +1-604-408-2228 ext. 125
allisonw AT airG.com