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airG and MTV Launch Interactive Global Mobile Community

airG Powers Largest Network-Aware Mobile Community in India

VANCOUVER, B.C. – September 27, 2005 – airG , the global leader in powering mobile communities is partnering with MTV to launch two addictive mobile community applications in India. airG will power a global friend finder service and private labelled mobile community for MTV India, the country’s leading youth entertainment channel. Through these two mobile services, MTV subscribers will be able to connect with some of the most fascinating people from around the world through airG ’s established mobile community with 5 million users across 86 mobile operators globally.

“We are pleased to be working with MTV India in powering interactive mobile entertainment that instantly connects MTV’s mobile customers with millions of people from around the world through their mobile phones,” said Frederick Ghahramani, Director, airG . “MTV’s strong appeal with the youth market is in line with airG ’s close affinity with this demographic, as evidenced by our powering popular mobile promotions and tournaments that have proven effective for new customer acquisition and generating recurring revenues for our media and carrier partners.”

The MTV Loveline friend finder service is a fun mobile application that introduces mobile users from around the world who are looking for friends via a daily SMS message, and the MTV Loveline mobile community enables MTV mobile users to join into airG ’s established global community, where they can flirt, chat and date using a combination of features including IM, presence, picture profiles, and public & private messaging lounges.

“The MTV experience is so much more than what our viewers see on TV… we’re on every screen young people are hooked to... we started with the TV screen, then the computer screen, the silver screen, and have also popped up onto the mobile screen. Our partnership with airG helps us extend our reach by allowing others to avail of the MTV experience,” said Vikram Raizada, Vice President, Marketing and Digital, MTV Networks India.

airG will provide a complete end-to-end mobile community solution for MTV Loveline that is available across multiple wireless platforms and encompasses all application elements including back-end billing integrations, reporting, 24x7x365 live customer support and monitoring, and turnkey promotions and contests.

MTV Loveline mobile services are available to all MTV India mobile customers with a wireless web or Java enabled mobile handset.

 

About airG

airG powers mobile communities and wireless social networking. The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, Cingular, Virgin Mobile, Orange and MTV Asia. airG ’s mobile community has more than seven million registered users worldwide and is available on more than 85 mobile operators. Based in Vancouver, Canada, the company also has offices in the UK and Australia. www.airg.com

Media Contact:

Allison Webb
airG +1-604-408-2228 ext. 125
allisonw AT airG .com