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airG Creates Language-Specific Mobile Social Networking Communities

Conexion Latina, the Largest Spanish Mobile Community in North America, Adds to airG's Growing Portfolio of Demographic-Specific Mobile Communities

VANCOUVER, British Columbia - August 29, 2006 - airG, the global leader in powering mobile communities and wireless social networking, announced today it has expanded its series of demographic-specific mobile communities with the launch of Conexion Latina, the largest Spanish mobile community in the United States.

Conexion Latina is the first stand alone social networking community created exclusively for Spanish-speaking mobile users and enables them to chat, instant message, share photos, blog, make new friends, meet like-minded people and manage their busy social lives right on their mobile phone. Spanish-speakers are the fastest growing demographic within airG's mobile community of ten million users.

“Mobile communities are the only mobile applications that enable carriers and advertisers to reach their customers directly with content and promotions that are targeted and relevant to a specific customer group,” commented Frederick Ghahramani, co-founder of airG. “Conexion Latina is an example of how you can instantly form a community based on specific interests or demographics, such as ethnicity, language, age and location.”

Conexion Latina is a fully customizable, private-labelled social networking community, which is interconnected to airG's Spanish-speaking mobile communities all over the world, including those on top North American carriers and media companies. The community incorporates multiple unique features including a fully customizable user interface in Spanish, public and private messaging, presence, identity, blogging, powerful search tools, photo profiles, and targeted mobile marketing and promotions.

In addition to Conexion Latina, airG offers a French mobile community called Salon Bleu, and will continue to create new communities in the next year that enable companies to reach specific groups of users. airG can fully customize its community solution in any language and for any target user group.

Conexion Latina is now available for licensing by mobile operators and media companies in the Conexion Latina brand or as a private labelled solution. One lucky Conexion Latina user who uses the service before December 2006 will be eligible to win a MINI Cooper, custom painted in the flag of their heritage,and network partners that license Conexion Latina will benefit from promoting the value of the prize immediately.

 

About airG

airG powers mobile communities and wireless social networking. The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, Cingular, Virgin Mobile, Orange and MTV Asia. airG's mobile community has more than seven million registered users worldwide and is available on more than 85 mobile operators. Based in Vancouver, Canada, the company also has offices in the UK and Australia. www.airG.com

Media Contact:

Allison Webb
airG +1-604-408-2228 ext. 125
allisonw AT airG.com